Why Wood Wood is on our radar for 2023.
Shannon Firby on Wed, Mar 08, 23
Wood Wood | The SS23 Collection
"...working with graphics, recontextualised silhouettes and expert tailoring for a tech-meets-formal countenance"
Oh, an ode to the 90's with Wood Wood clothing.
Founded in 2002 and based in Copenhagen, Wood Wood draws inspiration from the graffitied urban streets, contemporary graphic design and the iconic legacy of the 90's streetwear trend (we've got a pinterest board full of outfit inspo).
But, is Wood Wood a good brand, you might ask?
Have a gander at our first official drop from the new brand on the EQVVS roster and let us know your thoughts?
Casual comforts
You won't want to spill garlic and herb dip down this one.
Wood Wood collection of Sweatshirts & Hoodies are so good, it almost feels criminal to just slob around in them.
With all the usual trimmings of a hoodie, kangaroo pouch pockets, ribbed cuffs and a baggy, comfortable fit. Plus, adjustable drawstrings at the hood that you won't wanna chew on.
Joggers still aren't an option
It's not all casual Sweatshirts & Hoodies on the menu though.
This Wood Wood drop has Shirts, Jackets and Pants that fit the bill for work and play.
Office culture has, for the most part, thrown the suit and tie out the window, in favour of the smart-casual office attire- three cheers for the millenials and the gen-z on that one.
These pants have all the smart elements of a pair of classic chinos, without the corporate claustrophobia.
A walking talking billboard
It's not just a T-Shirt though, is it?
It's a layering essential for sweatshirts, jackets and overshirts for us to brace the depths of the tundra that is British winter (and spring and autumn... and sometimes summer).
They also have a lot to say... these ones literally say Wood Wood on the front. But seriously, wearing a graphic tee in the 90's is kind of the tell-tale sign that you were... cool.
We even did it in the late 2000's. Who else remembers that Rihanna T-Shirt from TOPMAN?
What sometimes gets brushed off as just a T-Shirt, is so much more... Graphics and bold logo t-shirts just won't let up.
