REPRESENT | From Social Media to the Streetwear Market
Shannon Firby on Mon, Jul 08, 24
REPRESENT How it came to be a driving force in the Streetwear market
Established in 2011 by brothers George and Mike Heaton, REPRESENT Clothing has since become a real heavy hitter in the British Streetwear market, with the brands in-house designs an unrivalled attention to detail. An embodiment of constant progression, REPRESENT drop new collection every season, often with a refined and well crafted concept, as well as design elements that feature throughout the drop. With silhouettes and expert craftsmanship at the helm, this focus on the aesthetic is prevalent throughout every collection that lands in the REPRESENT streetwear portfolio.
Alongside each seasonal drop, the brands meticulous approach to design and concept filters through into their core concept collections, including the Owners Club, Patrons of the Club and the 247 range, with sweatshirts and hoodies, logo printed t-shirts and joggers in new seasonal colourways.
Their SS24 drop, aptly named ‘Horizons’ comes as a compliment to the casual tailoring takeover on streetwear for this season. With Greek Mythology as the design, lending perfectly to the relaxed, draping silhouette across the collection, REPRESENT managed to maintain their position as streetwear connoisseurs in the British luxury streetwear market.
REPRESENT | The Owner's Club Collection
With a collection of sweatshirts, hoodies, t-shirts and joggers in a range of core colourways, and this years colour of the season, Cobalt Blue, the Owners Club collection is a REPRESENT perennial style, all finished with logo branding to the reverse.
REPRESENT | Patrons of the Club Collection
Another addition to the REPRESENT wardrobe, the premium Patrons of the Club line features a range of hoodies, t-shirts and joggers in versatile colourways with logo back prints to finish.
