New Brand Alert | Represent Clothing

Founded by Brothers George and Mike Heaton in 2011, Represent is a British luxury fashion label with an ethos that embodies refinement and constant progression. With expert craftsmanship at the helm of the brand, it runs through every collection, every silhouette and every garment. 

Through their core and seasonal collections, Represent offers a curated edit of some of the most sought-after styles in the streetwear landscape, including the brands highly coveted Owner's Club Collection. 

For SS24, we've taken stock of their newest edit, entitled 'Horizons', and it's pretty tasty. 

Entitled New Horizons the SS24 collection by Represent is a display of the brands ceaseless progression and fearless direction reflected through representations and iconography from Greek Mythology. At the helm, Bellerophon and Pegasus; known for beauty, bravery and ambition. 

The collection itself consists of sunset inspired hues and a daring display of fabrics and silhouettes that juxtapose one another perfectly. 

With an attention to detail that is unmatched, the collection features classic components of British tailoring contemporised by bold cuts & new silhouettes. Plus, pieces that feature all-over prints, bold graphics and loose flowing shapes. 

With Graphic's referencing the tragic hero Icarus, Horizons is a collection for Represent to continually build on; it’s an embodiment of drive, ambition and progression.