Drole de Monsieur is what happens when two self-taught French lads with no fashion training decide to casually redefine modern luxury. With a name that literally means 'funny guy', the brand blends retro sportswear vibes with a dash of understated chic, all wrapped in that unmistakable French shrug of cool. It’s laid-back but never lazy, refined without being try-hard, and somehow makes ‘Not From Paris Madame’ sound like a perfectly valid life choice. Casually offbeat, and all the better for it.

Salomon started out crafting skis in the French Alps, but somewhere along the way took a hard turn into cult streetwear status, and honestly, we’re not mad about it. Built for mountain trails but now spotted on pavements from Paris to Peckham, Salomon fuses technical wizardry with a surprisingly slick aesthetic. Whether you're scaling a summit or just nipping to the corner shop, it’s gear that says, “I could survive the wild… but I’ve also got a DJ set at 9.” Performance meets peak cool, quite literally.